September, 2016

5 Great Guidelines for Boosting Your Mobile Marketing:

If the internet was the platform for information: then mobile is becoming the channel for accessibility (of content information). The statistics and projections definitely support this theory with a staggering number of mobile users. In 2009, 34 million U.S. consumers used their mobile devices to access the internet; and industry forecast projects this number will substantially succeed 106 million

Seizing the advantages and benefits of mobile marketing and considering these figures are not only guaranteed to increase your company’s audience or consumer base; but can be a huge factor in expanding knowledge and accessibility of your brand’s awareness. No matter if you’re an existing SMB or local business owner or big-brand decision maker who’s currently utilizing any form of mobile marketing concepts for your company’s needs, there’s a major deciding difference between ‘just having a mobile marketing’ presence and driving the bottom line or P/L’s for your business. Ironically, it all begins with your mobile strategies.
So, if you’re current initiatives aren’t just driving your business in these diverse channels, here is a “5-Step Guideline for Boosting Your Mobile Marketing Strategies” to ensure such returns for your business’ needs and to offer you a jump-start on developing your 2012 proximity marketing initiatives.

 Step 1: Pre-planning: This is the stage of information gathering and sound-boarding for your strategy setting areas. Consider identifying the: What? (…your business wants to accomplish with your mobile marketing efforts & consumers want to access.) How? (…your business wants to reach and gain such returns & thereby interact with consumers.) Where? (…which mobile platforms and devices you want to include in your marketing initiatives & what platforms are your consumers on.) Once you have identified a solid comprehension of these questions, you will then have a clearer and more tailored plan of execution for the next stages and can insert those solutions for positioning your mobile strategies. Your business should strongly consider the profiles of your mobile customers and understand the varying behaviors of such users. Providing the “3: I’s” Interesting content, Instant retrieval and Insightful information will ensure those mobile marketing efforts are highly warranted by the mass majority.

 Step 2: Infrastructure: In this phase, consider those back-end or general housekeeping protocols for better empowering or boosting your developed mobile strategies. Consider claiming all of your local listings; delivering your business listings to all online, mobile and data listing search engines. Claim your online social identity platforms; ensuring your touch points that mobile users will be accessing are in place. Think about various channels of integration via social and search media and building upon those created social signals. As we all know Facebook users are more likely to recommend products and services to their friends and that Twitter followers are more connected to their liked brands. Also, make sure you have the necessary systems in place for you business to handle the additional mobile traffic and implemented mobile strategies; whether it be in metrics, tech systems or team/man-power. You want to have those components in place for all your developed services to constantly yield repeat returns.

 Step 3: A Mobile Website: This can and should be the first stage in your mobile efforts. Redesigning your current website to be better compatible for any mobile device is extremely important. This is vital in ensuring that not only the design and aesthetics are intriguing, but your site can be viewed on any of the hundreds of mobile devices, smart phones and tablets. Also note having a mobile website can also be a huge metrics machine for gathering mobile feedback and related user ability statistics of your consumer base and an effective tool for making bettering decisions and understanding what mobile users are gaining from your site and the how (devices).

 Step 4: Diversified Integrated Platforms: Now that you’ve gotten your feet and knees wet a bit and maybe have gone a lot deeper in your mobile marketing areas, you can and should consider integrating diverse cross-channels into your mobile marketing plans. Having a robust multichannel approach opens up more returns and access; thereby increasing your odds and sales and traffic. Your current options are: Text/SMS, Mobile Applications & Gaming, Proximity Marketing (opt-in services of Blue-tooth & Wifi), Location Based Services Networks, Video Marketing and other (MMS) Multimedia Marketing Messages, and QR codes. Learn more about Integrated Marketing.

 Step 5: Constant Promotions & Updates: Taking all the mobile marketing areas and structures that your company has implemented and executed here is where you will begin to expand/broaden that word and mobile awareness to constantly increase users to your mobile sites. Letting them know that you’re using mobile marketing, QR codes, or other components by marketing this on your company’s website, adding to email and other print marketing or PR releases. If you have a web application, use an outside consultant who can boost your marketing initiatives to get the usage higher on those mobile devices or maybe even consider using a mobile ad platform like AdMob. Constantly updating and improving upon your current mobile initiatives will help you keep your mobile strategies fresh and highly appealing. Ideally these improvements should be built around and from the reporting metrics and analytics that any of these digital (mobile) platforms all provide. This is the phase where you can and should take the leap of becoming a mobile marketing maven and hopefully setting standards with your efforts, like Apple, Chase or Bank of America, Urbanspoon, and those prominent other successful brands of today who are shaping the landscape for mobile marketing.

For more information on how Palm Beach County Affordable Online Marketing can assist you increase your sales, profits and number of clients/customers go to  Preferably, before your competition does, as we protect our client’s territory.

How to Use Text Message Marketing To Grow Your Business:

SMS marketing also known as text message marketing, is a great way to stay in touch with your customers. The SMS stands for ‘short message service.’ It means that you send tiny text messages of 160 characters or less to your target market’s cell phones with special offers, deals, updates, news and whatever else you think they should know about your business.
You can use SMS marketing in a number of different ways. Many companies use it to increase sales by offering special deals to their customers and for lead generation to build their database. It increases customer loyalty by keeping you in touch with them. You can literally put your marketing message directly into the hands of your current and potential customers.
The great thing about SMS marketing is that 80% of all mobile device users have their phones on them at all times. This means that they get your message immediately; it doesn’t end up in an email inbox waiting to be seen. Did you know that over 95 percent of all text messages are read with ten minutes?

Building Your Text Database

It’s extremely easy to build an SMS subscriber list. Usually, all you have to do is ask. Tell your customers that if they sign up, they’ll receive deals and special offers. Most of them will be happy to get them. You must get people to “OPT-IN” to get texts from you. Contest giveaways are quite effective at getting people to participate.
You should also use your online presence to get new customers. On your website, blog and social media profiles, let people know that they can get exclusive deals. You can speed up the process by offering a special incentive just for signing up for your text promotions, freebie or discount on your services are effective.

The Challenge of SMS Marketing

Remember that SMS stands for ‘SHORT message service.’ As I mentioned, these messages have to be 160 characters or less.
It takes a bit of skill to craft such a tiny message and also give it some impact. The best way to do this is to focus each message on only one thing. If you’ve got a special sale and a new product line to promote, turn that into two broadcast messages. The best messages contain 3 bits of key information:

→ The details of the deal, promotion or sale
→ How it benefits them
→ What they need to do to get it (the call to action).

One more thing about your messages – don’t use text lingo (i.e. LOL) to make it shorter. It looks goofy and unprofessional.

How to Perfect Your Campaign

To do SMS marketing, you have to hire a bulk messaging provider. They’ll send out the messages for you cheaply and also track your results. The results are extremely important because they’ll help you improve your campaigns.

At first, do some testing to see what works best. For example, try sending out messages at different times of the day or on different days of the week to see what gets the best response. The statistics will tell you how many people opened and read your message. This will tell you how to refine your campaign.

Text Message (SMS) marketing is a great way for offline businesses to get new customers and retain the old ones. Now that everybody’s going mobile with their smartphones, it’s an even better way to keep in touch and make sales.

SEE SMS work Text MOBILEMARKETING TO 33444 for our Free eBook “22 Ways to Use Mobile Marketing to Grow Your Email List and Develop Loyal Customers”22-ways-to-use-mobile-marketing

Latest Ideas In Affordable Website Design:

As the saying goes, you don’t get a second chance to make a first impression and the website design ideas you use for your online business are an integral part of that impression. On the internet, your website functions as a virtual storefront and 24/7 salesperson so you’d better be certain that what potential customers see when they visit the first time is a true representation of you and your company. Take the following into account when you consider various website design ideas.

Determine the Goals of Your Websitewebsite-goals

First, consider what you want to achieve with your e-commerce business and how you will do that. Take into account the products or services you offer, your niche market, and the demographics of your target market.

The elements of your website will be determined by answers to these questions:

  • What information will visitors be looking for when arriving at your site?
  • Do you have products that will require additional pages with detailed descriptions?
  • Do you need a shopping cart to allow for online purchases?
  • Will a simple blog suffice for your business needs (this may be the case if you are an affiliate marketer)?
  • Do you want to provide information and interesting content to attract a broad audience or should you focus more on driving conversion rate?

When you determine the goals of creating an online business presence, you can better decide on website design ideas that fit that purpose.

What’s Your Brbuild-your-brandand?

How is your business unique? This is simply defined by branding, which refers to such things as a logo, a tag line and a mission statement. These combined components help to create your own brand and make you stand out from the competition.

A tag line is a great promotional tool. Put some thought into creating a good one that succinctly states your company’s services and business philosophy. Once you’ve decided on the tag line, use it again and again throughout your pages but particularly in the header.

A professional logo gives your business credibility. It can be used in your header, as well, and possibly as a background page image.

east-to-navigate Easy to Read, Easy to Navigate

Flashy website design ideas are all well and good, but what really matters is how easily a person can read the information on it and navigate between pages and content.

Best practices include tasteful graphics that don’t overpower the text, a sans serif font in a dark color against a lighter background, and a page width that looks just as good on a small screen as a big monitor. Make links obvious and refrain from underlining other pieces of text, which can confuse visitors. Use an overall color scheme that is easy on the eyes but also coordinates with your logo.

If you are still having difficulty choosing between various website design ideas, ask your contracted designer to give you input. He or she has lots of experience with various types of clients and should be able to steer you in the right direction. Your website is a very important piece of your online presence and the process of selecting website design ideas shouldn’t be taken lightly.

create-urgency-act-nowPutting urgency over understanding your target market.

Instead of focusing on getting your website done as soon as possible, you must first research your target audience in your specific market. Then, design your website around your research.

For instance, if your target market is older, perhaps the font size should be larger. Or if your product is geared towards a younger demographic, then you need to think about catering your site to be smartphone compatible.

You’re going to have to determine where should your users go once they get to your site? That question is easily answered if you know your market.

flashy-designDesign is too busy or flashy.

My company, is a web design and development company, and we know that in order to be successful on the Internet you need to focus on marketing your website — not a flashy design. Your design should not just be focused on bringing users there, but also getting them to the right place once they reach your homepage.

Plus, flashy websites don’t look good on mobile phones or tablets, and a large majority of Internet users now visit websites from these wireless devices.

Remember: when a visitor comes to your website, they probably already know what they want out of it. If within three seconds they can’t figure out what to do next, you might need to go back to the drawing board.

 call-to-actionNo clear call to action.

What do you want users to do once they’ve found your website? Do you want them to buy your product, contact you, or subscribe to your business e-newsletter? You need to tell visitors what the next step is and when (ideally, now!). Your content should answer the question, “What’s in it for me?” and then the call to action tells them what to do next.

non specific-target-marketingTrying to target everyone.

This goes back to knowing your target market; your website will be a mess if you try to accommodate every kind of visitor you might end up getting. It’s best to figure out your most frequent users and focus on creating the best possible experience for them. If you try to please the masses you’ll likely end up not pleasing anyone.


Download our FREE eBook “TIPS AND TRICKS FOR SUCCESSFUL WEBSITE DESIGN” tips-and-tricks-for-successful-website-design


  • What colors are the easiest for people to see?
  • What should I do about images?
  • How important is navigation where should it be?
  • Is load time and optimized for mobile important in my design?



Advanced SEO Techniques That Will Boost Your Site Traffic:

Starting a blog or website can be quite simple. However, getting people to visit it is where the hard task begins to hit home. It is not enough for you to just create great content, post it on your site and hope that they will come. In the modern day, successful websites and blogs use a range of high end tricks that include SEO, design and analytics so as to boost online presence and relevance. These elements can help largely to drive traffic to your website, grow audiences and rank your website high on search engines. Here are the aspects you need to think about.

Make it easy for people to find your content on the web- Google Markup is one of the latest developments in the web development world. This is a feature that enables you to connect all the content that you have online beneath one author profile. You can implement author markup on your search results as well for purposes of professionalism.

Join relevant audience communities- One thing about SEO strategy and link building that many small business owners miss out on is the relationship. You need to know that getting to know people is like the bedrock of your business and more so getting links. You can do this with your audience whenever you are hanging out. The use of the Google doubleclick planner can be a great help in this regard.

Use supersize photos, images and illustrations- When it comes to a great website design and attracting links, sharing old photos might not help. You need to leverage the excellent resolutions that modern day monitors have to offer so that you can share beautiful photos. As they say, an image is worth a thousand words. So, if you are using them on your website, you need to ensure that they are the best quality.

Think outside the social media sharing label- Unlike what most people believe, Twitter, Facebook and Google+ are not the only social networking websites that can push traffic to your small business website. There are other niche communities that can do the same. The idea here is to go through some of these websites, identify the ones that are relevant to your industry and those that can add value to your business prospects. Working with the right audience will enable you to create the best content for your website.

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Building The Sales Engine: How To Convert Visitors Into Clients:

Many managers and business owners in different parts of the world today do not seem to understand how inbound marketing operates, or how to convert visitors into clients. That being the case, they cannot figure out how they can effectively entice prospective visitors to become a fulltime client or even a brand promoter. For this category of business people, it is important for them to note that the key in inbound marketing lies in converting visitors into clients and that can be effectively accomplished through building the sales engine.

First of all, even before thinking about the bigger idea of converting visitors into clients, it is vital to consider the underlying framework with regards to your sales process. This is what is commonly referred to as the sales engine. It can be built by urging prospects to give basic details about themselves, putting in place email marketing so as to nurture leads and effectively implementing marketing automation so as to enable automatic email tracking and marketing.

Secondly, it is prudent to note that the so-called sales engine is the backbone or the foundation on which all businesses are able to build their inbound marketing. By implementing blog contents, pay per click, email marketing, social media marketing, it is possible to fuel the growth of visitors who will in some time turn into real customers for the business.

Notably, in the last case is it important to make sure that even if a sales engine is being created, it has to be information qualified. It makes no sense to just attract any sort of a visitor that comes to the business website. Business experts argue that you first need to target those customers who are searching for answers or details about your business or industry. This can only be attained by creating content that offers the right answers to questions that portray the business as an authority within the industry. It is always good to make sure that the right business decisions are made for the betterment of the organization both in the long term and in the short term.

Chapter 1 is NOW AVAILABLE of “TIPS AND TRICKS FOR SUCCESSFUL ONLINE MARKETINGtips-and-tricks-for-successful-online-marketing

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