Lead Generation

5 Great Guidelines for Boosting Your Mobile Marketing:

If the internet was the platform for information: then mobile is becoming the channel for accessibility (of content information). The statistics and projections definitely support this theory with a staggering number of mobile users. In 2009, 34 million U.S. consumers used their mobile devices to access the internet; and industry forecast projects this number will substantially succeed 106 million

Seizing the advantages and benefits of mobile marketing and considering these figures are not only guaranteed to increase your company’s audience or consumer base; but can be a huge factor in expanding knowledge and accessibility of your brand’s awareness. No matter if you’re an existing SMB or local business owner or big-brand decision maker who’s currently utilizing any form of mobile marketing concepts for your company’s needs, there’s a major deciding difference between ‘just having a mobile marketing’ presence and driving the bottom line or P/L’s for your business. Ironically, it all begins with your mobile strategies.
So, if you’re current initiatives aren’t just driving your business in these diverse channels, here is a “5-Step Guideline for Boosting Your Mobile Marketing Strategies” to ensure such returns for your business’ needs and to offer you a jump-start on developing your 2012 proximity marketing initiatives.

 Step 1: Pre-planning: This is the stage of information gathering and sound-boarding for your strategy setting areas. Consider identifying the: What? (…your business wants to accomplish with your mobile marketing efforts & consumers want to access.) How? (…your business wants to reach and gain such returns & thereby interact with consumers.) Where? (…which mobile platforms and devices you want to include in your marketing initiatives & what platforms are your consumers on.) Once you have identified a solid comprehension of these questions, you will then have a clearer and more tailored plan of execution for the next stages and can insert those solutions for positioning your mobile strategies. Your business should strongly consider the profiles of your mobile customers and understand the varying behaviors of such users. Providing the “3: I’s” Interesting content, Instant retrieval and Insightful information will ensure those mobile marketing efforts are highly warranted by the mass majority.

 Step 2: Infrastructure: In this phase, consider those back-end or general housekeeping protocols for better empowering or boosting your developed mobile strategies. Consider claiming all of your local listings; delivering your business listings to all online, mobile and data listing search engines. Claim your online social identity platforms; ensuring your touch points that mobile users will be accessing are in place. Think about various channels of integration via social and search media and building upon those created social signals. As we all know Facebook users are more likely to recommend products and services to their friends and that Twitter followers are more connected to their liked brands. Also, make sure you have the necessary systems in place for you business to handle the additional mobile traffic and implemented mobile strategies; whether it be in metrics, tech systems or team/man-power. You want to have those components in place for all your developed services to constantly yield repeat returns.

 Step 3: A Mobile Website: This can and should be the first stage in your mobile efforts. Redesigning your current website to be better compatible for any mobile device is extremely important. This is vital in ensuring that not only the design and aesthetics are intriguing, but your site can be viewed on any of the hundreds of mobile devices, smart phones and tablets. Also note having a mobile website can also be a huge metrics machine for gathering mobile feedback and related user ability statistics of your consumer base and an effective tool for making bettering decisions and understanding what mobile users are gaining from your site and the how (devices).

 Step 4: Diversified Integrated Platforms: Now that you’ve gotten your feet and knees wet a bit and maybe have gone a lot deeper in your mobile marketing areas, you can and should consider integrating diverse cross-channels into your mobile marketing plans. Having a robust multichannel approach opens up more returns and access; thereby increasing your odds and sales and traffic. Your current options are: Text/SMS, Mobile Applications & Gaming, Proximity Marketing (opt-in services of Blue-tooth & Wifi), Location Based Services Networks, Video Marketing and other (MMS) Multimedia Marketing Messages, and QR codes. Learn more about Integrated Marketing.

 Step 5: Constant Promotions & Updates: Taking all the mobile marketing areas and structures that your company has implemented and executed here is where you will begin to expand/broaden that word and mobile awareness to constantly increase users to your mobile sites. Letting them know that you’re using mobile marketing, QR codes, or other components by marketing this on your company’s website, adding to email and other print marketing or PR releases. If you have a web application, use an outside consultant who can boost your marketing initiatives to get the usage higher on those mobile devices or maybe even consider using a mobile ad platform like AdMob. Constantly updating and improving upon your current mobile initiatives will help you keep your mobile strategies fresh and highly appealing. Ideally these improvements should be built around and from the reporting metrics and analytics that any of these digital (mobile) platforms all provide. This is the phase where you can and should take the leap of becoming a mobile marketing maven and hopefully setting standards with your efforts, like Apple, Chase or Bank of America, Urbanspoon, and those prominent other successful brands of today who are shaping the landscape for mobile marketing.

For more information on how Palm Beach County Affordable Online Marketing can assist you increase your sales, profits and number of clients/customers go to https://www.pbcaseo.com/mobile  Preferably, before your competition does, as we protect our client’s territory.

3 Ways to Effectively Use Quizzes to Generate Leads:

As a marketer, it is important to ensure that you are bringing in as many leads as possible into your business. Over the past couple of years, a lot of emphasis has been put on the use of content marketing for lead generation thereby creating pressure on marketers to come up with great whitepapers, videos, case studies, blog posts and many other forms of content that can effectively convert content seekers to warm leads that can be nurtured into lifelong customers.

However, research has shown that a well-produced quiz can effectively achieve opt-in rates of more than 50% and subsequently improve lead generation as a whole. Here are three ways through which you can use quizzes in the case of affordable lead generation.

  1. Create a knowledge test based on your informational content

Basing on the content that you share on your website, you can create a quiz for customers to take part in when they visit your website for the first time. This quiz should not be used to intimidate the new visitor but rather create interest in them to want to know more regarding what you have to offer. If people love the questions you have in the quiz, they will sign up with you so that they can be getting regular updates.

  1. Repurpose past successes to get more leads out of your website

As a marketer, chances are that you create lots of content in your affordable lead generation strategies. Apparently, in this regard there is always content that tends to be more popular than the other. One of the best ways through which you can generate leads with a quiz is to reuse the past popular pieces on your site and compile them into something that many people will be interested to read.

  1. Personalize your website

Last but not least, personalizing your website can also help with affordable lead generation. When people can connect with you using your website, there are high chances that they will take part in your quizzes and thus be converted into leads and later into customers who make actual purchases on your platform.


3 Techniques To Maximize Affordable Lead Generation for Your Small Businesses:

Unlike a brick and mortar business where you can rely on walk-in customers and advertise with banners and neon lights, your online business will need a totally different approach which should lead to the same results. Affordable lead generation for small businesses can be difficult at first for a new business, but it must be done. Here are a few very basic techniques to get you on your way:

  •   Start with the people you know: The most basic but important technique is to inform the people you know about your business. Start off with family and friends by sending them a personal and friendly email detailing what your business entails without trying to woo them to buy from you. Instead ask them politely to spread the word. If you do it right, you might start getting referrals sooner than you thought.
  •   Get on social media: If you are thinking about affordable lead generation, there is no better place to go as on social media. Here, you can achieve your optimum target audience. Look for the sites that have a concentration of your target audience and one which is friendly to your lead generation strategy. Intensify your campaign on a few other than spreading yourself too thinly over many sites.
  •   Articles and blog posts: This will be your voice online. You will write articles and blog posts that seek to solve the problems that your potential customers will be in need of solving without a direct sales pitch. If you sound credible enough, you will soon be contacted by your blog and content readers for business. While this could be time consuming, it is a very affordable lead generation technique.

Having your website or blog live is one thing. Use it as well as other lead generation techniques to expand your online business.

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