Mobile Marketing

5 Great Guidelines for Boosting Your Mobile Marketing:

If the internet was the platform for information: then mobile is becoming the channel for accessibility (of content information). The statistics and projections definitely support this theory with a staggering number of mobile users. In 2009, 34 million U.S. consumers used their mobile devices to access the internet; and industry forecast projects this number will substantially succeed 106 million

Seizing the advantages and benefits of mobile marketing and considering these figures are not only guaranteed to increase your company’s audience or consumer base; but can be a huge factor in expanding knowledge and accessibility of your brand’s awareness. No matter if you’re an existing SMB or local business owner or big-brand decision maker who’s currently utilizing any form of mobile marketing concepts for your company’s needs, there’s a major deciding difference between ‘just having a mobile marketing’ presence and driving the bottom line or P/L’s for your business. Ironically, it all begins with your mobile strategies.
So, if you’re current initiatives aren’t just driving your business in these diverse channels, here is a “5-Step Guideline for Boosting Your Mobile Marketing Strategies” to ensure such returns for your business’ needs and to offer you a jump-start on developing your 2012 proximity marketing initiatives.

 Step 1: Pre-planning: This is the stage of information gathering and sound-boarding for your strategy setting areas. Consider identifying the: What? (…your business wants to accomplish with your mobile marketing efforts & consumers want to access.) How? (…your business wants to reach and gain such returns & thereby interact with consumers.) Where? (…which mobile platforms and devices you want to include in your marketing initiatives & what platforms are your consumers on.) Once you have identified a solid comprehension of these questions, you will then have a clearer and more tailored plan of execution for the next stages and can insert those solutions for positioning your mobile strategies. Your business should strongly consider the profiles of your mobile customers and understand the varying behaviors of such users. Providing the “3: I’s” Interesting content, Instant retrieval and Insightful information will ensure those mobile marketing efforts are highly warranted by the mass majority.

 Step 2: Infrastructure: In this phase, consider those back-end or general housekeeping protocols for better empowering or boosting your developed mobile strategies. Consider claiming all of your local listings; delivering your business listings to all online, mobile and data listing search engines. Claim your online social identity platforms; ensuring your touch points that mobile users will be accessing are in place. Think about various channels of integration via social and search media and building upon those created social signals. As we all know Facebook users are more likely to recommend products and services to their friends and that Twitter followers are more connected to their liked brands. Also, make sure you have the necessary systems in place for you business to handle the additional mobile traffic and implemented mobile strategies; whether it be in metrics, tech systems or team/man-power. You want to have those components in place for all your developed services to constantly yield repeat returns.

 Step 3: A Mobile Website: This can and should be the first stage in your mobile efforts. Redesigning your current website to be better compatible for any mobile device is extremely important. This is vital in ensuring that not only the design and aesthetics are intriguing, but your site can be viewed on any of the hundreds of mobile devices, smart phones and tablets. Also note having a mobile website can also be a huge metrics machine for gathering mobile feedback and related user ability statistics of your consumer base and an effective tool for making bettering decisions and understanding what mobile users are gaining from your site and the how (devices).

 Step 4: Diversified Integrated Platforms: Now that you’ve gotten your feet and knees wet a bit and maybe have gone a lot deeper in your mobile marketing areas, you can and should consider integrating diverse cross-channels into your mobile marketing plans. Having a robust multichannel approach opens up more returns and access; thereby increasing your odds and sales and traffic. Your current options are: Text/SMS, Mobile Applications & Gaming, Proximity Marketing (opt-in services of Blue-tooth & Wifi), Location Based Services Networks, Video Marketing and other (MMS) Multimedia Marketing Messages, and QR codes. Learn more about Integrated Marketing.

 Step 5: Constant Promotions & Updates: Taking all the mobile marketing areas and structures that your company has implemented and executed here is where you will begin to expand/broaden that word and mobile awareness to constantly increase users to your mobile sites. Letting them know that you’re using mobile marketing, QR codes, or other components by marketing this on your company’s website, adding to email and other print marketing or PR releases. If you have a web application, use an outside consultant who can boost your marketing initiatives to get the usage higher on those mobile devices or maybe even consider using a mobile ad platform like AdMob. Constantly updating and improving upon your current mobile initiatives will help you keep your mobile strategies fresh and highly appealing. Ideally these improvements should be built around and from the reporting metrics and analytics that any of these digital (mobile) platforms all provide. This is the phase where you can and should take the leap of becoming a mobile marketing maven and hopefully setting standards with your efforts, like Apple, Chase or Bank of America, Urbanspoon, and those prominent other successful brands of today who are shaping the landscape for mobile marketing.

For more information on how Palm Beach County Affordable Online Marketing can assist you increase your sales, profits and number of clients/customers go to  Preferably, before your competition does, as we protect our client’s territory.

How To Get Started With Affordable Mobile Marketing:

Mobile marketing is a fast expanding segment of digital marketing in the modern day. More and more business owners are increasingly becoming aware of the benefits that come with this form of marketing. Mobile phone use is widespread and almost everyone has a handset. Therefore, sending them marketing messages through these devices has proved to be an effective option in most cases. Fact: Mobile marketing has a 97% open rate, nothing even comes close! Fact: Mobile marketing messages are read within 3 minutes of receipt of message.

However, mobile marketing still remains to be a challenge for many small or startup businesses. If you want to create loyalty in your customers and engage with them in a more effective manner, you need to learn how to get started with mobile marketing with Five Channels. Here are tips and tricks that will help you to get on the right track.

  •          Have knowledge of affordable mobile marketing before you begin- Just like any other form of marketing, it is vital to orientate yourself with this form of marketing before diving in. Realize, like any other form of marketing you will need to set a goal, what do I want to accomplish with my mobile marketing? How can I get mobile numbers from my clients/customers to market to them, as you need permission for the receiver prior to sending a message out to them. What do I want to offer them, a discount 2 for 1, maybe you own a restaurant you want to increase your business during certain slow times, or offer something to entice them to shop with you. For more ideas see our offer for “22 Ways to Use Mobile Marketing to Develop Your Email List And Develop Loyal Customers”  below and see how mobile marketing works first hand.
  •          Implement an affordable mobile marketing strategy that your customers will love- Once you have figured out that mobile marketing is good for you, you need to implement a strategy that your customers will appreciate. Ask your clients/customers if it is ok to text them offers? Gather their mobile phone numbers and use it sparingly, ask how often they would like to receive a great deal from your business? You can send them information pertaining to your business and why buy here, in the form of a pdf, a link to a video or slide show and so much more. You can run a survey and find out what your customers want. Just ask what they want to see in your mobile marketing messages.

Link up with social media marketing- The beauty of mobile marketing is that it does not only rely on marketing texts send to mobile phone users. It also factors in other mobile phone uses like internet access etc. Since most mobile phones and smartphones available today can access social networking websites, linking up your mobile marketing with social media sites might be vital. There is a great chance that your target customers will be users of these sites so they will be moved more if they come across your marketing messages on social media sites.

22-ways-to-use-mobile-marketingFree Download “22 Ways to Use Mobile Marketing to Develop Your Email List And Develop Loyal Customers”  




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6 Reasons Why You Should Adopt PBCA Text Message Marketing:

With the advancement in technology, business competition has been taken a notch higher with new and innovative marketing strategies being introduced each day. To keep up with these new and emerging trends, it calls for one to always be on the look for the best marketing strategies to employ so as to compete fairly with his/her business rivals. For instance, the penetration of mobile phones and internet use even in the most remote villages has lead to the introduction and growth of Text Message marketing. This is a marketing technique that involves the sending of marketing texts via mobile carriers to mobile users through their phones. The users are then given links to mobile websites from where they can get to read more about the products and services being marketed. Here are 6 reasons why you need to adopt PBCA Text Message Marketing for your business:

  1.       At least 91% of people on the planet earth have a mobile phone. Statistics further show that a majority of all the adults of legal age in the US have a mobile phone.
  2.       The average mobile phone user checks his/her mobile phone at least 34 times in a day. This simply means that your mobile marketing texts will be read even by the average mobile users.
  3.       Out of every 5 Smartphone users, 4 of them use their Smartphones to shop online.
  4.       Within 3 minutes of receiving an SMS, 90% of mobile phone users will have read the SMS.
  5.       70% of mobile searches on the internet lead to action within one hour of research.
  6.       At least 78% of retailers plan to invest in mobile in this year alone.

With these and more other benefits of PBCA Text Message Marketing, no reason is reason enough for you not to give it a try. You need not to break the bank because there is Palm Beach County Affordable Mobile Billboard.

Have you ever used Text Message Marketing? How were your results? Share your views with our readers as you learn more about this service by emailing me

 Thank you.

7 Facts You Need To Know About Short Message Service Marketing:

You will always find misconceptions being passed around as true about anything that is not well understood, and affordable text message marketing (SMS) is no different. Here are 7 facts that should debunk most of the misconceptions that abound.

  1.       Permission is needed before sending texts: Do not send unsolicited texts if you do not want to seem like you are a nuisance or if you do not want to be sued by unhappy recipients. Ask to be allowed to send these messages and always use text marketing best practices.
  2.       Quality over quantity: in affordable text message marketing, you are better of sending fewer quality texts weighted with substance and benefits than sending millions of texts that look like spam. The person who gave his/her permission to be sent your messages deserves much more than empty texts.
  3.       SMS marketing is affordable and it has an impressive ROI: Of all the marketing strategies out there, text message marketing is among the most reasonably priced. Coming with a great return on investment, it is worth a try.
  4.       Test message marketing is used by big brands: The big brands use this method because they appreciate its effectiveness as well as its return on investment. Small businesses should join in too and reap the rewards that the big brands have always enjoyed.
  5.       To mount a campaign, you don’t have to be a professional marketer: SMS marketing is simple to operate and easy to manage. All you need is a little effort and you start earning from text marketing.
  6.       SMS marketing works just as well for live events as product promotion: Whether you want people to register via SMS, or invite a crowd to a free entry event, you will not go wrong. It will work just as fine as product promotions.
  7.       SMS is extremely popular: Texting is a very popular method of communicating. Use it in affordable text message marketing and stand to compete with the big brands in the market.

See Text Message Marketing work, text MobileMarketing (1 word capitalized) to 33444 

Get PBCASEO’s 22 Ways to Use Mobile  Marketing To Grow Your Email List and Develop Loyal Customers22-ways-to-use-mobile-marketing

3 Advanced Tips for Long Term Results in Mobile Marketing:

Mobile marketing involves reaching out to prospects and customers when they are using the web away from the traditional office environment. The increased use of Smartphones, tablets and related mobile devices has made this form of marketing a must have for many businesses both online and offline. It is therefore necessary to have this for your small business. To make mobile marketing work for your business, there are some aspects that you should consider. Here is a look at them.

  •          Do not depend on one channel of communication- If you want to succeed in mobile marketing, you ought to try as much as you can not to depend on one channel of communication. As much as you are communicating with customers through your mobile device, you ought to make sure that you are using different networks. Again, your messages should be well targeted to the intended audiences. Through content marketing, you will be able to know what channels most of your target customers prefer to use.
  •          Localize it: Reach out to your target audience in the language they best understand- Many people tend to think that mobile marketing is all about English and communicating with customers using the language. This is a misplaced sort of perception. To be able to get the best results, some degree of localization is required. Since not all people understand English, it is vital to send messages in languages that they understand. People speak different dialects and thus it is vital to ensure that they feel cherished and treasured by your small business. Basically, try and create a universal appeal in your marketing strategy.
  •          Integrate a social layer into your marketing messages- Due to the rise of social media, mobile marketing stands to benefit immensely through integrating a social media layer. Even though your marketing messages you are sharing are not necessarily intended for the social platform, doing this can help the recipients to engage with friends and share them on a larger scale.  Facebook is a great way to have your mobile marketing messages shared with friends. You need to make sure that you are getting in touch with your target customers in all means possible.


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