How to Benefit with Mobile Marketing with a 97% Open Rate!:
Mobile Marketing has become the latest fad in the field of marketing and now businesses can only be divided into three categories: those who have adopted mobile marketing, those who are thinking of doing so and those who are committed to remain behind their competition. If you do not believe how effective a mobile marketing can be, let’s have a look at some facts and figures provided by the Forbes:
- 9 out of 10 mobile searches lead to action, while more than half of them lead to sales
- Out of 6.8 billion people on earth, 4 billion use mobile phones
- 25% Americans use their mobile phones to reach the internet
- Brands using SMS, successfully reach 95% of cell phone users
With such amazing facts and figures, no one can possibly ignore the importance and effectiveness of a mobile marketing. However, we believe that mobile marketing is an intelligent and innovative way of reaching out to the larger audience. They believe that bombarding the concerned subscriber with text messages, is not smart mobile marketing.
It should be very clear that SMS has an amazing over 97% open rate and most of the text messages are read within 3 minutes of sending. Think about it! How astounding is the power of an SMS message. You can change anyone’s mind and compel them on thinking. You can take control of their thinking process and turn them into valid and loyal customers. That is the reason why most progressive businesses are doing so well by using SMS.
They totally follow the state’s laws about SMS text message marketing. This makes sure that while your business becomes known in each and every corner of the country, you do not violate any laws. However, the mobile marketing source is not being fully utilized by the people and many businesses still fail to grasp the idea of mobile marketing.
Although, those who are aware of the importance of this source of marketing, know that mobile users have unlimited capacity to become buyers from cell phone users. The trend of buying by using smart phones, is skyrocketing and all online business owners, are getting mobile friendly websites to reach a larger audience and convert more users into buyers. This trend has become global and it is going to change the rules of the game. There is no wonder if a small business drastically increases its conversions just because they were smart to adopt mobile marketing, while some big shot business keeps declining due to traditional and out of date marketing techniques.
How can you use Mobile Marketing in your business?
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